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Brand Standards

The Allan Hancock College Brand Standards provide guidance on how the college presents itself across communications. Grounded in campus and community input, these standards support consistency, clarity, and accessibility, while allowing flexibility for different uses and audiences.

Brand Standards

Hancock Brand Update

What changed and why

The short video below walks through Allan Hancock College’s brand standards and the thinking behind them. It is meant to feel approachable and practical, not overwhelming. Whether you create flyers, post on social media, order apparel, or just want a better understanding of our brand, this presentation will help you feel more confident using Hancock’s visual and verbal identity.

In this video, you’ll learn:

  • What our brand represents and why it matters

  • How and when to use Hancock logos and lockups

  • The role of color and typography in creating a consistent look

  • What makes Hancock photography authentic and on brand

  • How brand standards support clarity, accessibility, and trust